New Car Sales August 2017 - CarConversation

Details: Written by James Kelly; Published: 05 September 2017

The Australian new car market continues to boom with 96,662 sales in August. The market as a whole remains on track to set another record total. Remarkably, this is the fourth consecutive month of record sales.

There are no surprises at the top of the table, the Toyota HiLux remains the country’s best selling nameplate. So far this year, HiLux sales have risen 13.7 per cent to an all-time record of 31,407. The HiLux is certain to repeat its heroics of 2016 and remain Australia's best-selling vehicle.

Toyota continues to dominate the overall sales tally. The Corolla and Camry remain the leaders of their respective segments. Buyers have also stayed loyal to the evergreen LandCruiser range.

Ford had some winners, the Ranger remained on the podium taking the silver medal, while the Mustang moved a total of 748 units. The heritage of Ford’s pony car certainly resonates with local car enthusiasts, Australia is now the number one market for right-hand drive Mustang globally.

Hyundai has continued to heavily discount the Tucson which made it the biggest selling SUV in August.

Japanese luxury brand Lexus enjoyed a good month delivering 701 cars which represent a 4.8 per cent increase over July’s numbers. 15 of those sales were of the cracking new LC500 luxury coupe (review coming soon), interestingly, there was no love for the hybrid variant, all 15 sales were V8s.

Isuzu had another good month with 2131 sales, the new D-MAX and MU-X have struck a chord with buyers looking for a workhorse with a strong after sales support package.

Jeep must be concerned its efforts to rebuild its image have struggled to get any traction. The move to a five-year warranty hasn’t paid dividends in the sales race. If Jeep wants to get back in the business of selling cars, they will need to buy their way back in with significant discounts.

Things aren’t much better at Jeep’s sister brand, Alfa Romeo. The new Giulia only managed 57 sales.

Jaguar sales were down when compared to the corresponding month last year. This is a surprise, the British marque has an impressive range of cars, including the brilliant F-PACE SUV. An expanding dealer network and the arrival of the new E-PACE is likely to get the brand back in the minds of buyers in the premium segment.

Top 10 selling new vehicles - August 2017

Toyota HiLux - 4287

Ford Ranger - 3588

Toyota Corolla - 2948

Hyundai Tucson - 2206

Mazda 3 - 2163

Hyundai i30 - 2143

Toyota Camry - 2107

Holden Commodore - 2071

Mazda CX-5 - 2048

Mitsubishi Triton - 1970

Top 10 selling vehicle brands - August 2017