In a bid to keep the HiLux at the top of sales chart, Toyota has announced a TRD (Toyota Racing Development) accessory package exclusively available for buyers of the top-of-the-range HiLux SR5 double cab.
The TRD accessory pack contains fifteen new components, seven from the TRD division.
These additions give the HiLux a more distinctive and rugged look. The TRD pack is available with either black or white exterior paint.
The HiLux with TRD accessory pack is differentiated by a red TRD-branded skid plate, which provides a stark contrast to the powerful new black TRD grille, TRD lower bumper cover and TRD fender flares.
There are nice looking matte black 18-inch alloy wheels, sports bar, and black mouldings along the body side and the leading edge of the bonnet.
A towing kit (tongue, ball and wiring harness) is also included along with a ute liner, soft tonneau cover, tail light covers and TRD mudflaps.
For the interior, TRD branded carpet floor mats are included and automatic variants score a TRD gear selector.
Toyota Australia's executive director sales and marketing Tony Cramb said the SR5 grade was chosen for the TRD special treatment because it accounted for more than half of all 4x4 HiLux sales in 2016.
"Local buyers voted with their wallets to make HiLux the best-selling vehicle in Australia last year - and the majority clearly indicated their preference for upmarket features combined with HiLux's renowned go-anywhere capability," Mr Cramb said.
"We have responded to that demand by compiling premium components, including the respected TRD brand, that will further distinguish HiLux from the competitors and from every other HiLux in our range," he said.
2017 Toyota HiLux with TRD Accessories Package pricing (drive-away)
White paint, manual – $58,990
Black paint, manual – $59,540
Six-speed automatic transmission – $2000
Let’s start a Car Conversation, do accessory packs such as this enhance what was already a popular package? How many ute enthusiasts want a high degree of differentiation over the standard offering?