Jaguar Land Rover has announced that all new models heading to market after 2020 will be electrified. The commitment to electric power coincided with Jaguar Land Rover’s inaugural Tech Fest.
Tech Fest, held in London provides a platform for people to experience the role technology is playing in reshaping the automotive industry and beyond.
It’s important not to get carried away with the headline. Essentially, all new models added to the portfolio after 2020 will have some form of electric power. A sensible mix of pure electric and hybrid models will be used to begin the transitions away from diesel and petrol cars.
Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer, said: “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”
The Jaguar side of the team is already on the way to sustainable motoring with the all-electric I-PACE on the verge of entering production, with sales to commence in 2018. The I-PACE will be Jaguar Land Rover’s first fully electric vehicle.
Jaguar Land Rover is no stranger to hybrid cars, there are already a few Range Rover models with hybrid power trains. Unfortunately, the price of entry to these cars is over 200k when on-roads are factored in.
Car Conversation is hopeful the I-PACE will be as nice to drive as the F-PACE and be priced in a way that provides some genuine competition for Tesla.
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