In an obvious attempt to overcome the difficulties of the last few weeks, Ford Australia has announced a five-year, unlimited kilometre warranty is now standard across the range – including commercial vehicles.
Ford’s new warranty coverage applies to all new vehicles delivered from May 1, 2018, and replaces the previous three-year, 100,000-kilometre offering.
Interestingly, under the new warranty arrangements, the popular Ranger now carries the longest standard coverage in the 4x4 pick-up segment.
“This is another step in our transformation plan,” said Graeme Whickman, President and CEO of Ford of Australia. “We’re transforming our dealerships, our products, our customer service and ownership experience, and today we’re introducing a five-year unlimited kilometre warranty to offer even more value for our customers.”
“This is not a special offer, it’s what customers have been asking for and it’s what we are delivering today,” said Whickman. “We will continue to innovate and find new ways to provide the best service and benefits we can for our customers.”
No doubt the brand is still working through the Federal Court’s judgement and $10 million penalty for not adequately responding to the defective PowerShift transmissions fitted to the Fiesta, Focus and EcoSport.
We would argue warranty coverage isn’t always a heavily weighted criterion for new car buyers, the overall quality of the product and a responsive service network for when issues arise are what instils customer confidence and loyalty. Ford would do well to focus on these areas to complement its improved warranty coverage.
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