Holden has confirmed another new model as part of its plan to modernise its portfolio as the brand heads towards 2020.
The 2018 Chevrolet Equinox SUV will join the Holden line-up and possibly give it a genuine competitor against the ever popular Mazda CX-5.
Holden has been painfully slow in its response to market demand in the strong selling medium SUV category. The aging Captiva has been required to shoulder the load for far too long.
“Alongside the new Trax, Trailblazer, and upcoming Acadia, Equinox means Holden will have four new SUVs within two years,” the company said in a statement.
Holden is in the process of a major rebranding program and the Equinox is another step in this undertaking. Photos of the Chevy badged Equinox look impressive, as do some of its features, however, Holden has not yet divulged the Equinox’s Australian specifications.
The Equinox will ride on a slightly longer wheelbase than the Captiva it replaces as well as the majority of its competition in the local market. At 2,725mm, clever packaging could give it an advantage in rear seat comfort and provide a strong selling point to attract family buyers.
If the packaging is good and the pricing is sensible, the Equinox has the potential to be a sales success.
The Equinox is expected in local showrooms in the latter half of 2017.
Let’s start a Car Conversation, will the Equinox be a sales winner for Holden? Does it have what it takes to challenge the Mazda CX-5 and Hyundai Tucson?