Honda will be demonstrating the automotive industries first integrated driver and passenger infotainment, commerce, services and rewards dashboards within the vehicle environment known as Honda Dream Drive at CES 2019.
First showcased as a concept back at CES 2017, Honda Dream Drive has been further developed to offer drivers and passengers a variety of convenient services and entertainment options with a focus on minimizing driver distraction.
Developed in collaboration with connected vehicle platform and application services company ConnectedTravel, the new prototype mobile-based dashboards offer services and experiences for both the driver and passenger.
Honda Dream Drive Driver: offers the next step of Honda’s in-vehicle payment technology which was first seen at CES 2017. The technology would allow drivers to pay for goods and services including fuel, movie tickets and parking as well as make restaurant reservations, order food for pickup or delivery, and even share the driver’s location with friends and family.
Honda Dream Drive Passenger: is focused more on entertainment with the ability to play mixed reality games, watch movies, listen to music, read original comics, use travel applications, explore new points of interest along the route and control the radio and cabin features from a mobile device.
There will also be the option to purchase Honda Dream Drive content, movie or event tickets, order ahead, and a variety of other convenience options provided by Honda’s collaborators.
So far collaborators with Honda Dream Drive Driver include Atom Tickets, Chevron U.S.A. Inc., The Coffee Bean & Tea Leaf, Grubhub, Glympse, iHeartRadio, IPS Group, Arrive, Parkopedia, Phillips 66, Yelp, and USAA.
Honda has also collaborated with AAA, DC, Entercom/RADIO.COM, the LEGO Group, Silvergate Media and the Octonauts team, and Univision Music for the Honda Dream Drive Passenger side of the technology.
“Honda has teamed up with industry leaders who want to understand how to best provide in-vehicle services to our customers,” said John Moon, managing director, Strategic Partnerships, Honda Innovations. “These collaborations are important to test consumer desire so we can understand how to mutually serve our customers.”
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