Jaguar Land Rover will be celebrating at the Paris motor show with two key anniversaries given special attention.
Land Rover will have a Discovery disaster emergency response vehicle on display, which is set to enter service with the Austrian Red Cross, alongside the Range Rover SV coupe and Land Rover Series I ‘Reborn’ as part of the 70th anniversary year of celebration.
The Discovery is inspired by the original Project Hero concept car and is the result of 18-months of collaboration between Land Rover Special Vehicle Operations and the Austrian Red Cross.
Purpose-built, the Discovery is equipped with state-of-the-art communications equipment which includes an advanced eight-rotor drone. In the event of a disaster or emergency, the vehicle can operate as a mobile nerve centre where experts can direct rescue operations from.
Michael van der Sande, Managing Director of Jaguar Land Rover Special Operations, said: “Our partnership with the Red Cross isn’t just about our vehicles. Since we started collaborating in 1954, our aim has been to help the Red Cross improve its disaster response and ultimately to help save lives. Over the past 18 months, our engineers have worked closely with the emergency response team at the Austrian Red Cross, deploying Land Rover’s technology and talent to create a unique solution for the Red Cross in the region."
For Jaguar’s celebration, a convoy of cars representing the past and present of the XJ will journey from Jaguar’s Castle Bromwich plant in the UK to Paris to mark the 50th anniversary of the flagship luxury sedan.
All eight generations of the XJ will be represented which have been produced over the last half-century. Jaguar will also have the latest XJ50 displayed alongside Jaguar founder Sir William Lyons’s personal 1968 Series 1 XJ6 for comparison.
Also at the Jaguar Land Rover stand will be the all-electric Jaguar I-Pace for visitors to peruse.
The 2018 Paris motor show runs from October 2-14.
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