In a bid to arrest sliding sales and in the wake of a public slap from the ACCC for breaches of the Australian Consumer Law, Holden has announced it will back its models with 7-Year/175,000km Warranty.
At this stage, the move to a 7-year warranty isn't permanent, the offer is for all purchases across Holden’s entire range from now until 31 December 2017.
Pleasingly, Holden’s all-new medium-sized SUV, the Equinox will be covered. As will the last of the Australian made Commodores.
Holden seems to be genuine in their attempts to offer more and improve the experience of their customers.
In terms of 7-year warranty coverage, this move will put Holden on level pegging with Kia. However, the Korean brand doesn’t cap the kilometres.
Holden’s Executive Director – Sales, Michael Filazzola said: “Usually car companies reduce prices towards the end of the year as part of a plate clearance.”
“Holden already has exceptional prices right across the board. This 7-year warranty offer across Holden’s range provides further tangible value to customers.”
With an updated portfolio, Holden is hopeful this move will improve customer perception of its cars and ‘instill confidence’ in the brand.
It’s very hard to not be overly critical of Holden’s recent efforts. Reactionary is often the only word to describe the brand’s response to falling sales. The tastes of Australian buyers are rapidly changing and Holden hasn’t been able to keep up.
Although Holden may be happy with their pricing strategy, some of their decisions have opened the door to rival, Mitsubishi.
If Holden is indeed fair dinkum about lifting its game, we look forward to the confirmation that this move is a permanent one.
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