Results from the latest annual Roy Morgan Customer Satisfaction Awards in the automotive segment show Land Rover has improved its customer satisfaction by 5.5 per cent since last year.
Finishing fourth in the overall class rankings, Land Rover achieved a score of 95.4 per cent satisfaction only two percentage points behind the winner which was Lexus.
With a 5.5 per cent increase since last year, Land Rover has had the biggest improvement of any of the top 10 automotive brands seeing it rise dramatically from 20th place last year.
Land Rover Australia Managing Director, Matthew Wiesner, said he was thrilled with the brand’s impressive advance in the customer satisfaction ratings year on year.
“The Roy Morgan survey ratings are different to others because the results are based purely on what consumers are saying about our brand. These latest numbers show that there is obviously a lot of enthusiasm and support for the Land Rover name in Australia,” Mr Wiesner said.
As per the guidelines for the Roy Morgan Customer Satisfaction Survey, companies are not able to apply to be surveyed or enter the award process, instead if enough of the 50,000 surveyed customers express their satisfaction with the product then they are in the running to win.
With the release of not only a PHEV variant of the Range Rover Sport but also the limited edition Range Rover SV Coupe, Land Rover is hoping more accolades will be headed their way.
Roy Morgan Industry Communications Director, Norman Morris, said, “In this highly competitive industry, where all car manufacturers are endeavouring to improve their satisfaction rating, there is very little now between the major competitors with only 3.1 percentage points separating the top 10 performers.”
“Satisfaction in this market is not directly correlated with price but appears to be more linked to perceived value and expectations,” he added.
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