BMW Group Australia has announced an addition to the M3 range: The 2017 BMW M3 Pure.
With a specific focus on appealing to the enthusiast, the 2017 BMW M3 Pure is specially tuned to excite and the good feels will continue with pricing starting from $129,900 plus on-roads.
BMW Group Australia CEO, Marc Werner said, “The BMW M3 Pure builds further on Australia’s successful Pure edition models, most recently seen on the BMW M2 and M5.”
“This model offers the full capability of our M3 Competition at a price point that is sure to attract a new core of enthusiast customers,” he said.
The BMW Pure will have improved power output at 331kW and 550Nm of torque but will also feature other benefits such as adaptive M suspension and increased springs rates. There are also features unique to the M3 Pure on the inside which includes M Sport seats for the driver and front passenger and M stripe seat belts.
Externally, gloss black highlights separate the M3 Pure from its stablemates. The finer details considered include a lid ‘M3’ badge, M Competition exhaust tailpipes, exterior gills, and kidney grille.
19-inch double-spoke light-alloy wheels finished in black complete the look with larger 275/35 R19 tyres on the back with 255/35 R19 tyres on the front. There is also the option of the M3 Competition’s 20-inch light-alloy wheels.
Other specifications on the M3 Pure include the M Competition Package, seven-speed dual-clutch automatic transmission (six-speed manual available as a no-cost option), alarm system, BMW M head-up display, carbon fibre roof (steel roof if sunroof is optioned), comfort access, ConnectedDrive Freedom system, driving assistant, carbon fibre interior trims, Navigation System Professional, tyre pressure monitor, carbon structure cloth or leather upholstery, LED headlights and nine-speaker sound system.
This is not all that is new for the BMW M3 range however as updates have also been announced for the BMW M3 and M3 Competition variants.
Both the BMW M3 and M3 Competition will include adaptive LED headlights, double stitching on the instrument panel, electroplated details and chrome interior trims, ‘snapping’ indicator stalks and an illuminated ‘M3’ badge on the front face of the M sports seats.
All M3 variants will also now include the iDrive6 infotainment system which incorporates BMW Navigation system Professional into the 8.8-inch colour touchscreen display.
The BMW Pure will join the M3 and M3 Competition variants in Australia from July this year.
2017 BMW M3 pricing (excluding on-road costs)
BMW M3 Pure Sedan - $129,900
BMW M3 Sedan - $139,900
BMW M3 Competition Sedan - $144,900
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