Everything seems on the up and up for Isuzu Ute as they welcome their 10th consecutive year of growth just a decade after launching in Australia back in 2008.
The two-model brand has seen a 7.1 per cent year-on-year increase in sales according to figures published by VFACTS. Isuzu delivered a record 27,640 new vehicles in 2018 to defy the decline across the wider market.
Falling just shy of a full decade of double-digit growth, Isuzu still managed to post their highest-ever December sales result with 3244 vehicles sold which represents a 10.5 per cent increase on the previous year.
Isuzu was ranked as the 13th best-selling brand in Australia for the second year in a row.
Performing well for the brand was the ever-popular D-Max ute which sold 18,550 units (up 4.7 per cent) with 2184 sold in December alone.
The popularity of the D-Max has seen it outsell the Holden Colorado (18,301), Nissan Navara (16,469) and Volkswagen Amarok (9290) to become the 4th most popular ute with a 13 per cent market share. The HiLux, Ranger and Triton occupy the podium spots.
The MU-X also had a successful 2018 with 9090 sales representing a 12.4 per cent increase. The seven-seat SUV currently holds an 11 per cent market share.
Interesting to note is that in Queensland the MU-X finished the year second only to the Toyota Prado.
The MU-X still retains the crown for Australia’s number one selling ‘ute-based SUV’ nationally, outselling the Mitsubishi Pajero Sport (6566), Ford Everest (5482), Toyota Fortuner (3592) and Holden Trailblazer (2606).
IUA Managing Director, Mr. Hiro Kuramoto, commented on the result saying, “the sentiment towards Utes and SUVs has never been stronger and are the leading segments within the market — the exact segments the D-Max and MU-X sit — and in 2018 we witnessed our strongest result in 10 years, with more customers choosing an Isuzu than ever before.” Mr Kuramoto added.
“Suffice to say we have one of the most loyal customer bases in the market, owing much of our success to satisfied customers who have proudly advocated for the brand — referring their friends and family to Isuzu Ute.”
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